Maru Cat for Uniqlo

Happy Monday everyone! Hope you enjoyed a lovely sunny weekend.


For a good start of the week I wanted to share with you a new campaign from Uniqlo staring one of the most famous cats across internet – the funniest ever, Maru! 🙂 You can play with him lucky cube online, and win some treats – like free mp3 downloads 🙂 All to celebrate the launch of a new Uniqlo flagship store in California.

Do you like the campaign?

Unseen Tours – London’s Street Voices

Couple days ago I had a pleasure to be a part of London Bridge walk organised by sock Mob social enterprise.

Sock Mob is a unique venture challenging social perception of homelessness. They coach homeless and formerly homeless people to lead guided walks and facilitate events. London Bridge is one of the six locations they run tours in. I’m sure to visit all of them!

Our walk was guided by an ex-homeless guy, John. He’s quite a character, I must tell you! He loves poetry and he writes some of his own. His jokes are amusing, and he know lots of interesting random facts about London Bridge area, and so much more.

Enjoy the pics!


Marketing – come again? :)

Right, so we have a product we love, we are getting there with our website, but what next? How do we now take what we’ve got and make people love our designs as much as we do?

Freddie & Cinnamon website

Having focused on product development and putting our site together, the prospect of the whole marketing strategy started getting a bit daunting recently. We must say we’ve had a very inspiring week though. All thanks to our amazing friends that have been very helpful giving initial feedback on our website, brilliant ‘Made to stick’ by Chip Heath and Dan Heath that I am reading at the moment, and couple marketing meetings, one of which with constructive Christina Richardson from The Nurture Network.

Both, the book, and Christina deserve separate posts, but I just wanted to share weeks’ worth learning with you:

business-vision hand_shake
1. Know your business – be very clear about your vision and goals. Narrow it down so it can be described in one sentence. Make sure to make it clear and concrete like a proverb so it’s meaningful, easy to understand, and tangible. You can’t be an ad hoc service provider and a recruitment agency at the same time. The more specific you are, the easier it will be for people to understand what you stand for. The simpler you make it, the easier it will be for you to start. 2. Know your customers. Find out where your customers are, what they are passionate about, and what they do in their free time. Go out there and shake their hand. Make a connection. Start a relationship. You will learn a lot from them, and they will learn about your business.
friends talking business-collaboration
3. Ask your friends for ideas. They will tell you stories about random discovery programmes they saw recently, or TV show they love to watch. They will urge you to swap Grazia for Bust, and  AdWords for leaflets. You will be surprised what you find and how much inspiration will come out of casual chats for you!
Talk, talk, talk, and once again talk – wherever you are, whatever you do – you are the main ambassador of your brand. Telling people about your journey will inspire them and will be source of invaluable feedback for you.
4. Find businesses with similar objectives to yours and join forces! If you bake cupcakes, find a corner coffee stand to offer your cakes with a cuppa. If you are a nutrition therapist, find a gym, or a massage therapist to offer your services aside theirs. Person getting a cup of coffee is more likely to get a cupcake along with in than go in hunt for cupcakes themselves. For business you join forces with it means they can offer additional services to attract more customers, and keep existing ones coming back – all at no extra cost or risk to themselves. For you it’s the easiest and quickest way to the market. Collaboration is magic, it creates synergy.

Just go out there and have a bit fun with it!

Carla loves photography and we love Carla!

Search for photo inspirations carries on and today I want to share with you an immensely inspiring Carla Coulson.

Carla Loves Photography01

Carla is a Paris based photographer working mainly with Australian magazines concentrating on portraiture, fashion and interiors. Her passion for Italy and France are translated in her images into magnetic energy, and sexy delicate French style.

Carla also offers private photo shoots and over the next 3 days you have a chance to win with a Double Make-over and Portrait Shoot with Carla.

Carla Loves Photography02

What I love about Carla is that she lives and breathes Audrey Hepburn words:

“The beauty of a woman must be seen from in her eyes, because that is the doorway to her heart, the place where love resides.

The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives the passion that she shows.”

Not only she makes the real beauty shine through in her models, she also shares her love and passion with the world.

I found her story very inspirational, and hope she will be even more successful in the years to come!

SustainAbility – From Passion For Environment And People

This time I would like to share with you a business idea that I fell in love with after reading about it in Catch Carri. It’s a recycling company combining passion for environment with the understanding that every human being brings value to the community. SustainAbility creates a working family with eighty percent employees having developmental disabilities. The company is on an environmental and social mission, and it’s grown rapidly since March 2010 from 2 to 70 colleagues!


At SustainAbility people with disabilities are given meaningful work that they are good at. They are involved in every aspect of the company – from customer service, and marketing to disassembling hard-to-recycle materials and sewing. They sort and recycle household items, electronics and hard-to-recycle items like stoves, washers and dryers. Waste has a chance for second life here: dishwasher racks are used for storage, crates are now bookshelves, ice cream dishes, salt and pepper shakers and bowls are used for decorations to hold things like coats and purses.

I am very happy to see that such a purposeful business with love for environment and disadvantaged people at heart is doing so well!

From passion to business – The Papered Parlour

Setting up an online jewellery store ourselves we’re constantly inspired by people who successfully turned their passion into a business. We love Confucius’s quote:  “Give a man a job he loves, and he will never work a day in his life”;  this is exactly what we’re trying to achieve, so whenever we learn about other people doing the same thing we’ll write about them here and hopefully inspire more of you!

Ladies and Gentlemen – we give you The Papered Parlour.

Papered Parlour - Claire Heafford and Louise Hall

Claire and Louise met as arts graduates working for Battersea Arts Centre. United by their dream to make a living off artistic activity they joined forces to create and auction their artwork to raise money for their business investment. This is how The Papered Parlour was born.

Papered Parlour

They provide studio space for artists, offer a varied programme of workshops, and create incredibly engaging arts events.

Papered Parlour

In 2010 they won the Barclays Take One Small Step competition – and received £50,000 to aid the development of their arts space.  We wish them all the best for the future!

If you are thinking of making a career of your passion Barclays organise several free seminars and workshops that will help you get your feet off the ground. Good places to start are also Business Link services, and British Library Business & IP Centre that gives you free access to business databases perfect for an insightful market research.