BIC for Her… And no it’s not about shavers… It’s about… pens ;)

That’s one of the quirkiest ideas coming from the international leader of stationary & shavers – BIC… Yes, they are the inventors of cristal pens (1950) and iconic orange disposable razors (1975). And now they’ve launched a line of pens specially designed for women… All coming in pastel coloured barrels. Made thinner to fit better in delicate hands… Surprisingly, a sea of critical reviews appeared not long after the launch… Personally I don’t think there’s anything wrong with BIC‘s idea… Quite the opposite… It could become a fashion and women empowerment statement… And another thing, it’s also a reminder that we can still use pen and paper to write down our thoughts! Not just go straight to a computer or smart phone screen… 😉

What do you think?

BIC Pens for Her cost from £6.31 for a box of 20 on Amazon UK

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