BIC for Her… And no it’s not about shavers… It’s about… pens ;)

That’s one of the quirkiest ideas coming from the international leader of stationary & shavers – BIC… Yes, they are the inventors of cristal pens (1950) and iconic orange disposable razors (1975). And now they’ve launched a line of pens specially designed for women… All coming in pastel coloured barrels. Made thinner to fit better in delicate hands… Surprisingly, a sea of critical reviews appeared not long after the launch… Personally I don’t think there’s anything wrong with BIC‘s idea… Quite the opposite… It could become a fashion and women empowerment statement… And another thing, it’s also a reminder that we can still use pen and paper to write down our thoughts! Not just go straight to a computer or smart phone screen… 😉

What do you think?

BIC Pens for Her cost from £6.31 for a box of 20 on Amazon UK


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s