That’s one of the quirkiest ideas coming from the international leader of stationary & shavers – BIC… Yes, they are the inventors of cristal pens (1950) and iconic orange disposable razors (1975). And now they’ve launched a line of pens specially designed for women… All coming in pastel coloured barrels. Made thinner to fit better in delicate hands… Surprisingly, a sea of critical reviews appeared not long after the launch… Personally I don’t think there’s anything wrong with BIC‘s idea… Quite the opposite… It could become a fashion and women empowerment statement… And another thing, it’s also a reminder that we can still use pen and paper to write down our thoughts! Not just go straight to a computer or smart phone screen… 😉
What do you think?
BIC Pens for Her cost from ￡6.31 for a box of 20 on Amazon UK